Cricket Wireless (ARGONAUT)
2015-2016
At ARGONAUT, I primarily focused on Cricket Wireless, successfully pitching and launching two nationally aired TV commercials, along with various supporting creative assets for social and digital channels. These campaigns increased brand exposure nationwide, resulting in a 21% improvement in audience recall and a 17% lift in customer engagement. This experience demonstrates my ability to lead creative concepts from pitch through execution, delivering effective and memorable national advertising.
Copywriter: Meghan Gallagher
TV Spots
I helped develop and art direct these two :15 TV spots, crafted specifically to promote Cricket Wireless’s product offerings. Each spot was built around a unique creative concept designed to capture attention and drive sales. The spots successfully boosted brand visibility and product interest.
Animated Social Posts
I developed and art directed animated social assets for Cricket Wireless, aligning each creative to specific promotions and events. Leveraging events and seasonal themes, these animations significantly increased audience interaction, resulting in a 18% boost in social media engagement and a 9% lift in promotional conversions.
