Cricket Wireless (ARGONAUT)
2015-2016
Cricket Wireless was the primary account I worked on while I was as an art director at an advertising agency, ARGONAUT. I helped sell through two tv spots that aired nationally, as well countless other assets that ran on social media.
TV Spots
I helped develop and art direct these two :15 tv spots. They were written as promotions to help sell two phones that were not selling as well with the carrier. The challenge was coming up with two separate concepts that maintained the fun nature of the Cricket characters with a focus on improving sales for both devices.
CW: Meghan Gallagher
Animated Social Posts
I designed these for a variety of different use cases: evergreen, World Cup, NBA Championship, and Bonnaroo. These assets were posted on various social media channels to help drive conversion.
