Brand Designer:
2016-2018
• Led diverse design projects across motion graphics, web design, email marketing, print, and promotional collateral, ensuring cohesive brand representation across all channels.
• Collaborated closely with stakeholders in sports and entertainment, delivering impactful campaigns tailored to audience needs.
• Created strategic visuals for web, email, and social media, driving engagement and enhancing StubHub’s brand presence.
Creative Direction: Ian Karczewski
#whowantsasweater
campaign launch video
The #WhoWantsASweater campaign creatively invited users to share stories, effectively positioning StubHub as the go-to platform for holiday gifting. The campaign achieved a total of 1,092,769 impressions on YouTube, becoming StubHub’s most successful holiday campaign and driving the highest fourth-quarter sales in company history. Additionally, it generated positive buzz and strengthened brand recognition throughout the holiday season, highlighting my ability to deliver memorable, results-driven creative campaigns.
#whowantsasweater Fan Vignettes
These four videos showcased some of the most compelling fan stories submitted during the campaign. We selected diverse experiences that resonated deeply with our audience, highlighting genuine fan moments across different passions. The vignettes significantly boosted engagement, generating a 42% increase in video views and a 29% uptick in social interactions.
These two print ads highlight the versatility in my design approach at StubHub, showcasing distinct visual styles tailored for different campaigns. Each demonstrates thoughtful design tailored to specific audience segments, driving strong brand visibility and customer engagement.
Digital
At StubHub, I created a variety of impactful digital assets, including banner ads, email templates, and custom display ads.
These assets enhanced brand visibility and drove user interaction
