Tray.io:
2020–2021
• Developed and executed marketing campaigns using GDN ad sets, motion graphics, video edits, and social media ads, driving brand visibility and engagement.
• Designed internal swag, event branding, email templates, and landing pages to strengthen brand identity and enhance company messaging.
• Led motion graphics initiatives, creating dynamic visual content to support marketing efforts and elevate brand presence.
Creative Direction: Sarah Struck
State of Automation Campaign
The State of Automation campaign visually captured the current landscape of the automation industry.
I designed key campaign assets, including email headers, an ebook cover, organic social graphics, and an animated paid social ad. Inspired by the mechanics of a Rube Goldberg machine, the design illustrated how automation streamlines complex workflows step by step.
The campaign drove measurable impact:
22% increase in ebook downloads, expanding industry reach
18% boost in social engagement, driving conversations around automation
18% higher CTR on paid ads, maximizing campaign effectiveness
Integration Monetization Ebook
This ebook guided customers and industry professionals on the impact of automation and integrations within the industry. I designed multiple supporting assets, including the ebook cover, blog header, and organic and paid social graphics, driving a 34% increase in ebook downloads and achieving a 26% boost in social engagement.
The Integration ROI Bundle
This ebook guided customers and industry professionals on maximizing return on investment through automation and integrations. I created key visual assets including the ebook cover, blog header, and organic and paid social graphics, resulting in a 22% increase in content downloads and a 13% rise in social media engagement.
Blog Headers
Blog headers played a key role in visually communicating Tray’s automation story. I created a series of headers covering diverse automation topics, including integrations, workflows, and industry trends.
Motion Graphics
At Tray.io, I created a range of animated assets that enhanced brand storytelling and engagement. This selection showcases motion graphics designed to simplify complex automation topics and highlight key product features.
