Senior Designer:
2024-Present
• As the sole designer for brand and marketing, I own the visual direction, ensuring consistency and high-quality execution across all brand touchpoints.
• Lead the design and upkeep of the Levelpath website, enhancing user experience and brand consistency.
• Develop and refine brand guidelines to ensure a cohesive, modern visual identity.
• Design high-impact social media assets, videos, email templates, and ad campaigns to boost engagement.
Brand Guidelines
As the sole designer for brand and marketing, I played a key role in further developing comprehensive brand guidelines to establish a cohesive and modern visual identity. By defining clear design principles, typography, color systems, and usage rules, I ensured consistency across all brand touchpoints. Collaborating closely with key stakeholders, I expanded the framework to evolve with the brand, empowering teams to create on-brand materials with confidence. This project highlights my ability to build scalable design systems that strengthen brand recognition and drive alignment across the company.
