Senior Brand Designer:
2021-2023
• Established company-wide motion graphics guidelines to ensure consistency and elevate video quality.
• Played a key role in updating brand guidelines and leading a successful rebrand.
• Partnered with copywriters and merchant teams to art direct creative campaigns that aligned with brand goals.
• Led design efforts across motion graphics, website redesigns, email templates, and social media.
Creative Direction: Beth Ruggerio
Website Refresh
I played a key role in refreshing multiple pages of our company website to improve user experience and engagement. By refining the design and interface, I helped enhance aesthetics, usability, and functionality. Thoughtful design choices and attention to detail transformed the site into a more intuitive and visually compelling destination.
These updates led to measurable improvements:
23% increase in session duration, boosting content engagement
14% reduction in bounce rate, improving user retention
27% rise in click-through rates, driving higher interaction
Product Protection Page
Shipping Protection Page
NASH X ‘23
Company Kickoff
In January 2023, we hosted our first company kickoff event in Nashville, Tennessee, an opportunity to unite as a team, celebrate our achievements, and share our vision for the future. I played a key role in shaping the event’s visual identity, drawing inspiration from the vibrant neon signs of Broadway Street. My contributions included dynamic motion graphics, bold event banners, engaging digital invitations, and a range of other creative assets that brought the event to life.
2023 Holiday
Social Media Campaign
I led a social media campaign to grow engagement on LinkedIn and Instagram, using holiday-themed designs with a humorous twist to highlight purchase protection. The campaign featured static and motion graphics, including Instagram Stories, and successfully increased brand awareness and interaction.
The campaign delivered:
37% increase in LinkedIn impressions, expanding reach
22% growth in Instagram followers, boosting engagement
18% increase in Instagram Story views, driving interaction
These results showcase my ability to create engaging, results-driven social campaigns.
Co-Marketing
The Extend Creative Studio works closely with the Co-Marketing team to develop imaginative marketing campaigns that drive shared goals. Operating like an agency, we pitch creative concepts to merchants, establish a strategic direction, and execute campaigns across multiple channels. Our expertise includes motion graphics, print materials, and digital assets, ensuring a cohesive and engaging brand experience.
The campaigns below successfully drove customers to merchant sites and increased protection plan sales, demonstrating our ability to blend creativity with strategy to deliver measurable results.
Biktrix
I created this social video asset for Biktrix to drive awareness and increase the purchase of product protection. By combining compelling visuals, clear messaging, and engaging motion graphics, the video effectively communicated the value of protection plans, making it easier for customers to understand their benefits.
This campaign led to a 9% increase in protection plan purchases, demonstrating how well-crafted visual storytelling can influence customer behavior and drive conversions. The video not only captured attention on social media but also reinforced Biktrix’s commitment to offering a seamless and worry-free shopping experience.
Timex
I led the design for this Timex + Extend social media campaign, which ran on Instagram to promote product protection plans. By incorporating a timeless yet modern aesthetic, the campaign highlighted how Extend coverage ensures customers can enjoy their watches without worry. The visuals were inspired by real-life moments, reinforcing the idea that timepieces are more than just accessories, they are part of everyday experiences.
The campaign successfully drove engagement and awareness, leading to:
7% increase in Instagram impressions, expanding reach
11% uplift in protection plan purchases, showcasing the campaign’s impact
BBQ Guys
I designed this BBQGuys + Extend social media campaign to promote protection plans for grills and outdoor kitchen appliances.
Using bold typography, high-contrast colors, and dynamic visuals, the campaign reinforced the importance of safeguarding moments spent around the grill.
The campaign drove strong engagement and results, including:
11% increase in Instagram impressions, expanding reach
13% uplift in protection plan purchases, highlighting impact
EZ-Contacts
I developed this EZContacts + Extend social media campaign to showcase stylish product protection for eyewear. With bold typography, vibrant colors, and a clean layout, the design reinforced the connection between fashion and security, making protection plans feel like a seamless part of the shopping experience.
The campaign delivered strong results, including:
8% increase in impressions, expanding reach
11% boost in engagement, driving interaction
9% uplift in protection plan purchases, enhancing conversions
101 Reasons Why
Social Campaign
For this internal social media campaign, we leveraged customer-approved testimonials and paired them with striking visuals to create a compelling brand narrative. Strategically deployed across Instagram, Twitter, and LinkedIn, these assets drove strong engagement and reinforced the value of product protection in a relatable and entertaining way.
The campaign successfully increased:
8% in social impressions, expanding brand visibility
13% in engagement rate, sparking audience interaction
7% in shares and comments, amplifying reach
Extend 4th Birthday Kinetic Typography
Motion graphics, no matter the scale, are a core part of my creative passion. I’m dedicated to bringing visuals to life through dynamic movement. A standout project was using kinetic typography to tell our brand story and celebrate our 4th anniversary, turning key moments into an engaging and memorable visual experience.